Now that we have an idea showing how people buy Unibaby Sensitive Baby Detergent, we need to pick the best keywords that are appropriate for several stages. Generic keywords that mention products without certain brands, like "free shipping", are appropriate for customers in the exploration stage. Such people are typically gathering information about running shoes, viewing what the important features happen to be, and what brands can be obtained. People normally search at least a few times before they decide on a product, so an online marketer is unlikely to make significant sales from this keyword. These customers are not yet prepared to buy. In order to be most lucrative as Internet marketers, it is extremely useful to understand how people buy online. The consumer buying cycle gives all of us guidance on aiming for appropriate keywords.
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